Market Share by Top Websites

1 Silverpop is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to Silverpop in all segments.

Websites Categories

1 Silverpop has better usage coverage in more websites categories. Including Finance, Travel & Tourism, Computers Electronics & Technology, Community & Society and 16 other categories.

2 Cobalt Group is leading in Vehicles, Adult, Arts & Entertainment and Gambling.

Geography

1 Silverpop is leading in most countries, including Mexico, Australia, United Kingdom, Canada and 31 other countries.

2 Cobalt Group is leading in Pakistan, India, Indonesia, Russia and 10 other countries.