Market Share by Top Websites

1 Tailsweep is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to Tailsweep in all segments.

Websites Categories

1 Tailsweep has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 80 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Automotive Industry, Makes & Models and 30 other categories.


1 Tailsweep is leading in most countries, including Sweden, Germany, United Kingdom, Finland and 47 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Mexico and 5 other countries.