Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, People & Society and 209 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying and Automotive Industry.

Geography

1 TradeDesk is leading in most countries, including United States, Australia, United Kingdom, Germany and 135 other countries.

2 Cobalt Group is leading in Mali and Cote d Ivoire.