Market Share by Top Websites

1 Cobalt Group is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Vocus is clearly lagging behind, losing to Cobalt Group in all segments.

Websites Categories

1 Vocus has better usage coverage in more websites categories. Including People & Society, News & Media, Health, Internet & Telecom and 59 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 44 other categories.


1 Vocus is leading in most countries, including United Kingdom, India, Russia, Bangladesh and 26 other countries.

2 Cobalt Group is leading in United States, Canada, Australia, Pakistan and 16 other countries.