In terms of market share, Cobalt Group is clearly lagging behind, losing to YieldAds in all segments.
YieldAds has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Movies and 70 other categories.
Cobalt Group is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 36 other categories.
YieldAds is leading in most countries, including India, Egypt, Indonesia, Algeria and 50 other countries.
Cobalt Group is leading in United States, Canada, Australia, Mexico and 7 other countries.