Market Share by Top Websites

1 Cobalt Group is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, zapunited is clearly lagging behind, losing to Cobalt Group in all segments.

Websites Categories

1 Cobalt Group has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 59 other categories.

2 zapunited is leading in People & Society, Arts & Entertainment, Adult, Photography and 31 other categories.


1 Cobalt Group is leading in most countries, including United States, Canada, Australia, Mexico and 11 other countries.

2 zapunited is leading in India, Germany, Morocco, Indonesia and 6 other countries.