ScorecardResearch is service of Full Circle Studies, Inc., is part of the comScore, Inc. market research community, a leading global market research effort that studies and reports on Internet trends and behavior. Here are all the websit...
Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodligh...
comScore ScorecardResearch is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
Despite its recent growth, DoubleClick Floodlight is still behind comScore ScorecardResearch in all market share segments.
comScore ScorecardResearch has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Adult, Lifestyle and 14 other categories.
DoubleClick Floodlight is leading in Computers Electronics & Technology, Vehicles, Finance, Business & Consumer Services and 2 other categories.
comScore ScorecardResearch is leading in most countries, including United States, Russia, France, United Kingdom and 154 other countries.
DoubleClick Floodlight is leading in Japan, New Zealand, Hungary, Uzbekistan and 2 other countries.