Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Conversant Ad Server is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 112 other categories.

2 Conversant Ad Server is leading in Business & Industry, Shopping, Sports, Travel and 99 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Brazil, Indonesia and 123 other countries.

2 Conversant Ad Server is leading in United Kingdom, France, Australia, Russia and 29 other countries.