Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conversant Ad Server is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 124 other categories.

2 Conversant Ad Server is leading in Business & Industry, Shopping, Sports, Travel and 91 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Indonesia, Brazil and 129 other countries.

2 Conversant Ad Server is leading in United Kingdom, Russia, Australia, China and 27 other countries.