Market Share by Top Websites

1 Dable is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Taboola Publisher is clearly lagging behind, losing to Dable in all segments.

Websites Categories

1 Dable has better usage coverage in more websites categories. Including Computers Electronics & Technology, E-commerce & Shopping, Games, News & Media and 20 other categories.

2 Taboola Publisher hasn't got a lead over Dable in any websites category.


1 Dable is leading in most countries, including South Korea, Taiwan, United States, Indonesia and 96 other countries.

2 Taboola Publisher is leading in Germany, Brazil, Israel, Ireland and 6 other countries.