Market Share by Top Websites

1 Datran is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct Response Group is clearly lagging behind, losing to Datran in all segments.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Health, Computer & Electronics, News & Media, Technology News and 97 other categories.

2 Direct Response Group is leading in Office Products.


1 Datran is leading in most countries, including United States, France, Italy, Russia and 47 other countries.

2 Direct Response Group hasn't got a lead over Datran in any country.