Market Share by Top Websites

1 Datran is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to Datran in all segments.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Health, Computer & Electronics, News & Media, Technology News and 71 other categories.

2 DSMM Advantage is leading in Marketing & Advertising, Finance, Career & Education, Insurance and 30 other categories.


1 Datran is leading in most countries, including United States, France, Brazil, Philippines and 42 other countries.

2 DSMM Advantage is leading in United Kingdom, Canada, Croatia, Ethiopia and 3 other countries.