Market Share by Top Websites

1 Datran is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to Datran in all segments.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Health, Computer & Electronics, News & Media, Software and 70 other categories.

2 DSMM Advantage is leading in Finance, Marketing & Advertising, Career & Education, Insurance and 30 other categories.

Geography

1 Datran is leading in most countries, including United States, Canada, Brazil, Italy and 31 other countries.

2 DSMM Advantage is leading in Mexico and Indonesia.