Market Share by Top Websites

1 Datran is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DSMM Advantage is clearly lagging behind, losing to Datran in all segments.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Health, Computer & Electronics, News & Media, Software and 67 other categories.

2 DSMM Advantage is leading in Finance, Insurance, Marketing & Advertising, Universities & Colleges and 21 other categories.


1 Datran is leading in most countries, including United States, France, United Kingdom, Brazil and 41 other countries.

2 DSMM Advantage is leading in Puerto Rico and Kuwait.