Market Share by Top Websites

1 Datran is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, iProspect is clearly lagging behind, losing to Datran in all segments.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Health, Computer & Electronics, News & Media, Technology News and 83 other categories.

2 iProspect is leading in Tourism, Online Marketing, Social Network, Transportation & Logistics and 7 other categories.


1 Datran is leading in most countries, including United States, France, Germany, Italy and 34 other countries.

2 iProspect is leading in India, Iran and Belgium.