2
In terms of market share, Datran is clearly lagging behind, losing to MerchantAdvantage in all segments.
1
Datran has better usage coverage in more websites categories. Including Computers Electronics & Technology, E-commerce & Shopping, Adult, Travel & Tourism and one other category.
2
MerchantAdvantage is leading in Sports, Business & Consumer Services, Lifestyle and Heavy Industry & Engineering.
1
Datran is leading in most countries, including United States, Germany, Brazil, Canada and 10 other countries.
2
MerchantAdvantage is leading in Poland and United Kingdom.