Market Share by Top Websites

1 Datran is leading in Top 10K Sites and The Entire Web.

2 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Health, Computer & Electronics, News & Media, Technology News and 78 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Sports, Products & Shopping and 17 other categories.

Geography

1 Datran is leading in most countries, including United States, France, Russia, Brazil and 46 other countries.

2 MerchantAdvantage is leading in Canada, Australia and Czech Republic.