Market Share by Top Websites

2 In terms of market share, Datran is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Computers Electronics & Technology, E-commerce & Shopping, Adult, Travel & Tourism and one other category.

2 MerchantAdvantage is leading in Sports, Business & Consumer Services, Lifestyle and Heavy Industry & Engineering.


1 Datran is leading in most countries, including United States, Germany, Brazil, Canada and 10 other countries.

2 MerchantAdvantage is leading in Poland and United Kingdom.