Market Share by Top Websites

1 Datran is leading in The Entire Web.

2 MerchantAdvantage is leading in Top 100K Sites.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Health, Computer & Electronics, News & Media, Technology News and 80 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Sports, Products & Shopping and 17 other categories.

Geography

1 Datran is leading in most countries, including United States, France, Italy, Russia and 44 other countries.

2 MerchantAdvantage is leading in Canada, Ukraine and Romania.