Market Share by Top Websites

1 Datran is leading in The Entire Web.

2 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Health, Computer & Electronics, News & Media, Software and 80 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Products & Shopping, Sports and 16 other categories.

Geography

1 Datran is leading in most countries, including United Kingdom, India, Canada, Germany and 57 other countries.

2 MerchantAdvantage is leading in United States, Qatar, Lithuania and Iraq.