Market Share by Top Websites

1 Datran is leading in The Entire Web.

2 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Health, Computer & Electronics, News & Media, Software and 79 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Sports, Products & Shopping and 18 other categories.

Geography

1 Datran is leading in most countries, including United States, Russia, Italy, Brazil and 38 other countries.

2 MerchantAdvantage is leading in Canada, United Kingdom, China, Viet Nam and 2 other countries.