Market Share by Top Websites

1 Datran is leading in The Entire Web.

2 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Health, Computer & Electronics, News & Media, Software and 80 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Sports, Products & Shopping and 17 other categories.

Geography

1 Datran is leading in most countries, including United States, Korea Republic, Brazil, Italy and 33 other countries.

2 MerchantAdvantage is leading in Turkey, Bulgaria, Philippines, Nicaragua and 2 other countries.