Market Share by Top Websites

1 Datran is leading in The Entire Web.

2 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Health, Computer & Electronics, News & Media, Technology News and 78 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Sports, Furniture and 16 other categories.

Geography

1 Datran is leading in most countries, including United States, France, Brazil, India and 45 other countries.

2 MerchantAdvantage is leading in Croatia, Latvia, Nigeria and Sweden.