Market Share by Top Websites

1 Datran is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Nextag ROI Optimizer is clearly lagging behind, losing to Datran in all segments.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Health, Computer & Electronics, News & Media, Software and 84 other categories.

2 Nextag ROI Optimizer is leading in Home & Garden, Sports, Furniture, Consumer Electronics and one other category.

Geography

1 Datran is leading in most countries, including United States, Korea Republic, Brazil, Italy and 34 other countries.

2 Nextag ROI Optimizer is leading in France and Nigeria.