Market Share by Top Websites

1 Datran is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Nextag ROI Optimizer is clearly lagging behind, losing to Datran in all segments.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Health, Computer & Electronics, News & Media, Software and 86 other categories.

2 Nextag ROI Optimizer is leading in Home & Garden, Consumer Electronics, Catering, Nursery & Playroom and one other category.


1 Datran is leading in most countries, including United States, France, United Kingdom, Brazil and 40 other countries.

2 Nextag ROI Optimizer hasn't got a lead over Datran in any country.