Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Datran is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Health, Computer & Electronics, News & Media, Software and 69 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, Games and 24 other categories.


1 Viacom Targeting is leading in most countries, including Brazil, Italy, Germany, Mexico and 46 other countries.

2 Datran is leading in United States, India, China, Japan and 14 other countries.