Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Datran is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Health, Computer & Electronics, News & Media, Software and 68 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, Movies and 23 other categories.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, Italy, Mexico, Russia and 44 other countries.

2 Datran is leading in United States, Canada, India, Korea Republic and 12 other countries.