Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Datran is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Health, Computer & Electronics, News & Media, Software and 72 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, Movies and 19 other categories.


1 Viacom Targeting is leading in most countries, including Brazil, Mexico, Italy, United Kingdom and 43 other countries.

2 Datran is leading in United States, France, Korea Republic, India and 14 other countries.