Market Share by Top Websites

1 Demandbase is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WhosOn is clearly lagging behind, losing to Demandbase in all segments.

Websites Categories

1 WhosOn has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Travel and 98 other categories.

2 Demandbase is leading in Computer & Electronics, Software, Business Services, News & Media and 42 other categories.


1 Demandbase is leading in most countries, including United States, India, Germany, Japan and 66 other countries.

2 WhosOn is leading in United Kingdom, Ireland, Costa Rica, Saudi Arabia and 16 other countries.