Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 ExactTarget is leading in Top 1M Sites.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 130 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Arts & Entertainment, Automotive Industry and 33 other categories.


1 ExactTarget is leading in most countries, including United States, Australia, Brazil, France and 64 other countries.

2 Demdex is leading in United Kingdom, Canada, Mexico, Malaysia and 28 other countries.