Demdex is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 121 other categories.
Demdex is leading in Autos & Vehicles, Car Buying, Arts & Entertainment, Automotive Industry and 46 other categories.
ExactTarget is leading in most countries, including United States, Australia, Brazil, Germany and 67 other countries.
Demdex is leading in Canada, United Kingdom, Japan, Mexico and 29 other countries.