Market Share by Top Websites

1 ExactTarget is leading in Top 1M Sites and The Entire Web.

2 Demdex is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 121 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Arts & Entertainment, News & Media and 40 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 63 other countries.

2 Demdex is leading in Canada, Japan, Mexico, Poland and 26 other countries.