Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ExactTarget is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 97 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Arts & Entertainment, Automotive Industry and 84 other categories.


1 ExactTarget is leading in most countries, including Australia, United Kingdom, Brazil, Canada and 68 other countries.

2 Demdex is leading in United States, Japan, Mexico, Malaysia and 55 other countries.