Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ExactTarget is still behind Demdex in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 110 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Arts & Entertainment, Automotive Industry and 61 other categories.


1 ExactTarget is leading in most countries, including United States, Australia, Brazil, France and 56 other countries.

2 Demdex is leading in United Kingdom, Canada, Japan, Mexico and 45 other countries.