Demdex is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 117 other categories.
Demdex is leading in Autos & Vehicles, Car Buying, Arts & Entertainment, Automotive Industry and 51 other categories.
ExactTarget is leading in most countries, including Australia, Brazil, France, Germany and 66 other countries.
Demdex is leading in United States, United Kingdom, Canada, Japan and 29 other countries.