Market Share by Top Websites

1 PubMatic is leading in Top 1M Sites and The Entire Web.

2 Demdex is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 188 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Automotive Industry, Accommodation & Hotels and 13 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Spain, Indonesia and 139 other countries.

2 Demdex is leading in United Kingdom, Canada, Australia, New Zealand and 4 other countries.