Market Share by Top Websites

1 Diginetica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Groupby is clearly lagging behind, losing to Diginetica in all segments.

Websites Categories

1 Diginetica has better usage coverage in more websites categories. Including Home & Garden, Vehicles, E-commerce & Shopping, Lifestyle and 14 other categories.

2 Groupby is leading in Business & Consumer Services, Science & Education and Finance.


1 Diginetica is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 16 other countries.

2 Groupby is leading in United States, Canada, India, United Kingdom and 9 other countries.