Market Share by Top Websites

1 Diginetica is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Groupby is clearly lagging behind, losing to Diginetica in all segments.

Websites Categories

1 Diginetica has better usage coverage in more websites categories. Including Home & Garden, Vehicles, Lifestyle, E-commerce & Shopping and 17 other categories.

2 Groupby is leading in Science & Education.

Geography

1 Groupby is leading in most countries, including United States, Canada, Mexico, United Kingdom and 21 other countries.

2 Diginetica is leading in Russia, Ukraine, Belarus, Kazakhstan and 14 other countries.