Market Share by Top Websites

1 Refersion is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DirectTrack is clearly lagging behind, losing to Refersion in all segments.

Websites Categories

1 DirectTrack has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 108 other categories.

2 Refersion is leading in Shopping, Clothing, Health, Food & Drink and 70 other categories.


1 Refersion is leading in most countries, including United States, United Kingdom, Australia, Colombia and 71 other countries.

2 DirectTrack is leading in Brazil, India, Spain, Argentina and 55 other countries.