Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick AdExchange is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 175 other categories.

2 DoubleClick AdExchange is leading in Weather, Humor, Catering and History.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Brazil and 92 other countries.

2 DoubleClick AdExchange is leading in China, Turkey, Guatemala and Albania.