Market Share by Top Websites

1 ExactTarget is leading in Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 168 other categories.

2 DoubleClick AdExchange is leading in Pets, Nursery & Playroom, Chats & Forums, Humor and 2 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Brazil and 89 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Sri Lanka and 2 other countries.