Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick AdExchange is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 163 other categories.

2 DoubleClick AdExchange is leading in Pets, Soccer, Newspapers, Cooking & Recipes and 14 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, Great Britain, Brazil and 97 other countries.

2 DoubleClick AdExchange is leading in Germany, Austria, China, Turkey and 10 other countries.