Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick AdExchange is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 168 other categories.

2 DoubleClick AdExchange is leading in Pets, Chats & Forums, Celebrities & Entertainment News, Maps and 5 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 103 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Panama and Sri Lanka.