Market Share by Top Websites

1 ExactTarget is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 170 other categories.

2 DoubleClick AdExchange is leading in Math, Chats & Forums, Humor, Celebrities & Entertainment News and one other category.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Canada and 92 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Sri Lanka and one other country.