Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick AdExchange is still behind in all market share segments.

Websites Categories

1 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 212 other categories.

2 DoubleClick AdExchange is leading in Catering.


1 is leading in most countries, including United States, France, Spain, Germany and 158 other countries.

2 DoubleClick AdExchange hasn't got a lead over in any country.