Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick AdExchange is still behind in all market share segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, People & Society, Real Estate, Arts & Entertainment and 172 other categories.

2 DoubleClick AdExchange is leading in Automotive News.


1 is leading in most countries, including United States, Japan, United Kingdom, Canada and 83 other countries.

2 DoubleClick AdExchange is leading in China, Turkey, Azerbaijan, Colombia and 2 other countries.