DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including Sports, Travel, Business & Industry, Arts & Entertainment and 64 other categories.
NetShelter is leading in Internet & Telecom, Computer & Electronics, News & Media, People & Society and 41 other categories.
NetShelter is leading in most countries, including India, United Kingdom, Canada, Israel and 57 other countries.
DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 19 other countries.