DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
DoubleClick AdExchange has better usage coverage in more websites categories. Including Travel, Business & Industry, Sports, Arts & Entertainment and 61 other categories.
NetShelter is leading in Internet & Telecom, Computer & Electronics, News & Media, Software and 42 other categories.
NetShelter is leading in most countries, including Russia, United Kingdom, India, Indonesia and 35 other countries.
DoubleClick AdExchange is leading in Germany, United States, China, Netherlands and 23 other countries.