Market Share by Top Websites

1 effiliation is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Impact is clearly lagging behind, losing to effiliation in all segments.

Websites Categories

1 effiliation has better usage coverage in more websites categories. Including Arts & Entertainment, Games, News & Media, E-commerce & Shopping and 10 other categories.

2 Impact is leading in Computers Electronics & Technology, Lifestyle, Food & Drink, Finance and 6 other categories.

Geography

1 effiliation is leading in most countries, including France, Germany, Spain, Italy and 107 other countries.

2 Impact is leading in United States, United Kingdom, Canada, Australia and 26 other countries.