Market Share by Top Websites

1 Pardot is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Emarsys is clearly lagging behind, losing to Pardot in all segments.

Websites Categories

1 Pardot has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, Software and 185 other categories.

2 Emarsys is leading in Clothing, Sports, Products & Shopping, Fashion & Modeling and 15 other categories.


1 Pardot is leading in most countries, including United States, Japan, United Kingdom, Canada and 139 other countries.

2 Emarsys is leading in Germany, Russia, Austria, Turkey and 12 other countries.