Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Emediate is clearly lagging behind, losing to Rubicon Project in all segments.

Websites Categories

1 Emediate has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 147 other categories.

2 Rubicon Project is leading in Autos & Vehicles, Food & Drink, Chats & Forums, Cooking & Recipes and 46 other categories.


1 Rubicon Project is leading in most countries, including United States, France, Japan, Spain and 134 other countries.

2 Emediate is leading in Sweden, Denmark, Finland, Norway and 9 other countries.