Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Emediate is clearly lagging behind, losing to Rubicon Project in all segments.

Websites Categories

1 Rubicon Project has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Adult and 224 other categories.

2 Emediate is leading in People & Society, Marketing & Advertising, Science, Social Sciences and 6 other categories.

Geography

1 Rubicon Project is leading in most countries, including Japan, United States, Germany, France and 201 other countries.

2 Emediate is leading in Sweden, Denmark, Finland, Norway and 6 other countries.