Market Share by Top Websites

1 Lotame is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, etracker is clearly lagging behind, losing to Lotame in all segments.

Websites Categories

1 Lotame has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 127 other categories.

2 etracker is leading in Business & Industry, Shopping, Marketing & Advertising, Health and 92 other categories.


1 Lotame is leading in most countries, including United States, Indonesia, Brazil, Italy and 148 other countries.

2 etracker is leading in Germany, Austria, Switzerland, Netherlands and 20 other countries.