Market Share by Top Websites

1 Eyeota is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ExactTarget is clearly lagging behind, losing to Eyeota in all segments.

Websites Categories

1 Eyeota has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Adult and 165 other categories.

2 ExactTarget is leading in Email, Finance, Accommodation & Hotels, Restaurants & Delivery and 36 other categories.


1 Eyeota is leading in most countries, including Indonesia, Brazil, Turkey, India and 146 other countries.

2 ExactTarget is leading in United States, Australia, Canada, New Zealand and 14 other countries.