Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Eyeota is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, News & Media and 215 other categories.

2 Eyeota is leading in People & Society, Music & Audio, Adult, Religion & Spirituality and 17 other categories.


1 AppNexus is leading in most countries, including United States, France, Germany, United Kingdom and 159 other countries.

2 Eyeota is leading in Indonesia, Brazil, Turkey, Viet Nam and 33 other countries.