Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Eyeota is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, Shopping and 199 other categories.

2 Eyeota is leading in People & Society, News & Media, Music & Audio, Adult and 31 other categories.


1 AppNexus is leading in most countries, including United States, France, United Kingdom, India and 132 other countries.

2 Eyeota is leading in Indonesia, Brazil, Turkey, Viet Nam and 52 other countries.