Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Eyeota is still behind AppNexus in all market share segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 191 other categories.

2 Eyeota is leading in Adult, Computer & Electronics, Software, TV & Video and 27 other categories.


1 AppNexus is leading in most countries, including France, United States, Sweden, United Kingdom and 85 other countries.

2 Eyeota is leading in Indonesia, Brazil, Turkey, India and 80 other countries.