Market Share by Top Websites

1 AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Eyeota is clearly lagging behind, losing to AppNexus in all segments.

Websites Categories

1 AppNexus has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, News & Media and 223 other categories.

2 Eyeota is leading in People & Society, TV & Video, Video Games, Movies and 12 other categories.


1 AppNexus is leading in most countries, including United States, France, Germany, Japan and 175 other countries.

2 Eyeota is leading in Indonesia, Argentina, Portugal, Turkey and 44 other countries.