Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Integral Ad Science is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 138 other categories.

2 Integral Ad Science is leading in News & Media, Computer & Electronics, Technology News, Software and 29 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Brazil and 74 other countries.

2 Integral Ad Science is leading in Russia, Poland, India, Thailand and 23 other countries.