Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Integral Ad Science is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 152 other categories.

2 Integral Ad Science is leading in Software, Technology News, Cooking & Recipes, Energy and 25 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 80 other countries.

2 Integral Ad Science is leading in Poland, Sweden, Norway, Israel and 18 other countries.