Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 125 other categories.

2 Integral Ad Science is leading in Arts & Entertainment, People & Society, News & Media, Technology News and 38 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 54 other countries.

2 Integral Ad Science is leading in France, Spain, Russia, Poland and 40 other countries.