Market Share by Top Websites

1 Mediaplex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ExactTarget is still behind Mediaplex in all market share segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 191 other categories.

2 ExactTarget is leading in Email, Finance, Restaurants & Delivery, Investing and 24 other categories.


1 Mediaplex is leading in most countries, including United Kingdom, Germany, France, India and 105 other countries.

2 ExactTarget is leading in United States, Australia, Canada, Brazil and 18 other countries.