Market Share by Top Websites

1 Mediaplex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ExactTarget is clearly lagging behind, losing to Mediaplex in all segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 187 other categories.

2 ExactTarget is leading in Email, Finance, Restaurants & Delivery, Business Services and 22 other categories.

Geography

1 Mediaplex is leading in most countries, including United Kingdom, France, Germany, India and 112 other countries.

2 ExactTarget is leading in United States, Australia, Brazil, Canada and 20 other countries.