Market Share by Top Websites

1 HOTWords is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Federated Media is clearly lagging behind, losing to HOTWords in all segments.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 130 other categories.

2 Federated Media is leading in Food & Drink, Cooking & Recipes, Photography, Home & Garden and 33 other categories.


1 HOTWords is leading in most countries, including Brazil, Mexico, Spain, Colombia and 44 other countries.

2 Federated Media is leading in United States, United Kingdom, Canada, Russia and 41 other countries.