Market Share by Top Websites

1 Federated Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Federated Media in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 109 other categories.

2 Kitara Media is leading in Restaurants & Delivery, Games, Online, Equestrian and 5 other categories.

Geography

1 Federated Media is leading in most countries, including United States, India, Canada, United Kingdom and 73 other countries.

2 Kitara Media is leading in Iran, Peru, Panama, Kyrgyzstan and 2 other countries.