Market Share by Top Websites

1 Federated Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Federated Media in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 110 other categories.

2 Kitara Media is leading in Restaurants & Delivery, Games, Video Games, Government and 8 other categories.

Geography

1 Federated Media is leading in most countries, including United States, Canada, United Kingdom, India and 70 other countries.

2 Kitara Media is leading in Lithuania and Zambia.