Market Share by Top Websites

1 Mediaplex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Federated Media is clearly lagging behind, losing to Mediaplex in all segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 204 other categories.

2 Federated Media is leading in Food & Drink, Cooking & Recipes, Nursery & Playroom, Food & Grocery Retailers and 8 other categories.

Geography

1 Mediaplex is leading in most countries, including United States, United Kingdom, France, Germany and 135 other countries.

2 Federated Media is leading in Ethiopia, Guam, Barbados, Seychelles and one other country.