Market Share by Top Websites

1 Federated Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Federated Media in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 89 other categories.

2 MSN Ads is leading in Software, Health, Finance, Movies and 42 other categories.

Geography

1 Federated Media is leading in most countries, including United States, India, Canada, United Kingdom and 67 other countries.

2 MSN Ads is leading in Malta, Kenya, Jordan, Palestinian and 2 other countries.