Market Share by Top Websites

1 Federated Media is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Federated Media in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 89 other categories.

2 MSN Ads is leading in Health, Finance, Law & Government, Investing and 37 other categories.

Geography

1 Federated Media is leading in most countries, including United States, India, Canada, United Kingdom and 70 other countries.

2 MSN Ads is leading in Sri Lanka, Palestinian, Iran, Iraq and 3 other countries.