Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Federated Media is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 189 other categories.

2 Federated Media is leading in Food & Drink, Cooking & Recipes, Home & Garden, Nursery & Playroom and 14 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, United Kingdom, Canada, Australia and 117 other countries.

2 Federated Media is leading in Ukraine, Kuwait, Lebanon, Ethiopia and 3 other countries.