Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Federated Media is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 200 other categories.

2 Federated Media is leading in Food & Drink, Cooking & Recipes, Visual Arts & Design, Animation & Comics and 9 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, Canada, Australia, Germany and 124 other countries.

2 Federated Media is leading in Kenya, Estonia, Namibia, Afghanistan and one other country.