Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Federated Media is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 186 other categories.

2 Federated Media is leading in Food & Drink, Cooking & Recipes, Home & Garden, Nursery & Playroom and 19 other categories.


1 TradeDesk is leading in most countries, including United States, Canada, United Kingdom, Germany and 104 other countries.

2 Federated Media is leading in Bangladesh, Bulgaria, Kenya, Cambodia and 5 other countries.