Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Federated Media is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including News & Media, Sports, Business & Industry, Travel and 73 other categories.

2 Federated Media is leading in People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 63 other categories.


1 Federated Media is leading in most countries, including Canada, Russia, India, Australia and 53 other countries.

2 TripleLift is leading in United States, United Kingdom, Italy, China and 11 other countries.