Market Share by Top Websites

1 Federated Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Undertone Networks is clearly lagging behind, losing to Federated Media in all segments.

Websites Categories

1 Federated Media has better usage coverage in more websites categories. Including People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 98 other categories.

2 Undertone Networks is leading in Health, Law & Government, Basketball, Performing Arts and 26 other categories.

Geography

1 Federated Media is leading in most countries, including United States, India, United Kingdom, Canada and 70 other countries.

2 Undertone Networks is leading in Mexico, Palestinian, Latvia, Sierra Leone and one other country.