Market Share by Top Websites

1 Flashtalking is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Flashtalking in all segments.

Websites Categories

1 Flashtalking has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Autos & Vehicles and 136 other categories.

2 Microsoft adCenter Conversion is leading in Adult, Law, Products & Shopping, Credit, Loans & Mortgages and 20 other categories.

Geography

1 Flashtalking is leading in most countries, including United States, United Kingdom, Germany, Russia and 99 other countries.

2 Microsoft adCenter Conversion is leading in Kenya, Armenia, Oman and Zimbabwe.