Market Share by Top Websites

1 Flashtalking is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Flashtalking in all segments.

Websites Categories

1 Flashtalking has better usage coverage in more websites categories. Including Travel, Business & Industry, Accommodation & Hotels, Autos & Vehicles and 151 other categories.

2 Microsoft adCenter Conversion is leading in Relationships & Dating, Law, Credit, Loans & Mortgages, Products & Shopping and 18 other categories.

Geography

1 Flashtalking is leading in most countries, including United States, United Kingdom, Germany, Australia and 128 other countries.

2 Microsoft adCenter Conversion is leading in Timor-leste and Mongolia.