Market Share by Top Websites

1 FriendFinder Network is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to FriendFinder Network in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Science & Education, Computers Electronics & Technology, Arts & Entertainment, Community & Society and 17 other categories.

2 FriendFinder Network is leading in Adult, E-commerce & Shopping and Vehicles.

Geography

1 FriendFinder Network is leading in most countries, including United States, Germany, India, Australia and 97 other countries.

2 Yahoo Ad Exchange is leading in Philippines, Malaysia, Romania, Vietnam and 12 other countries.