Market Share by Top Websites

1 FriendFinder Network is leading in Top 1M Sites and The Entire Web.

2 Yahoo Ad Exchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 221 other categories.

2 FriendFinder Network is leading in Adult, Relationships & Dating, Celebrities & Entertainment News, Gay, Lesbian, & Bisexual and 3 other categories.

Geography

1 FriendFinder Network is leading in most countries, including United States, Germany, Brazil, Russia and 87 other countries.

2 Yahoo Ad Exchange is leading in Japan, India, Indonesia, Australia and 56 other countries.