Market Share by Top Websites

1 FriendFinder Network is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Yahoo Ad Exchange is leading in Top 10K Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Web Hosting and 189 other categories.

2 FriendFinder Network is leading in Adult, Relationships & Dating, Chats & Forums, TV & Video and 22 other categories.

Geography

1 FriendFinder Network is leading in most countries, including United States, Brazil, Germany, Russia and 127 other countries.

2 Yahoo Ad Exchange is leading in Japan, Indonesia, Taiwan, Malaysia and 27 other countries.