Market Share by Top Websites

1 Google AdWords Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Taboola Advertiser is clearly lagging behind, losing to Google AdWords Advertiser in all segments.

Websites Categories

1 Google AdWords Advertiser has better usage coverage in more websites categories. Including Computers Electronics & Technology, Lifestyle, Business & Consumer Services, E-commerce & Shopping and 20 other categories.

2 Taboola Advertiser hasn't got a lead over Google AdWords Advertiser in any websites category.


1 Google AdWords Advertiser is leading in most countries, including United States, Japan, Russia, United Kingdom and 153 other countries.

2 Taboola Advertiser is leading in Egypt, Algeria and Syrian Arab Republic.