Market Share by Top Websites

1 Google Ads Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Bing Universal Advertiser is clearly lagging behind, losing to Google Ads Advertiser in all segments.

Websites Categories

1 Google Ads Advertiser has better usage coverage in more websites categories. Including Computers Electronics & Technology, Lifestyle, Vehicles, Food & Drink and 20 other categories.

2 Bing Universal Advertiser hasn't got a lead over Google Ads Advertiser in any websites category.


1 Google Ads Advertiser is leading in most countries, including United States, Japan, United Kingdom, Russia and 161 other countries.

2 Bing Universal Advertiser is leading in Afghanistan.