Market Share by Top Websites

1 Bing Universal Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Bing Advertiser is still behind Bing Universal Advertiser in all market share segments.

Websites Categories

1 Bing Universal Advertiser has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Travel and 232 other categories.

2 Bing Advertiser hasn't got a lead over Bing Universal Advertiser in any websites category.


1 Bing Universal Advertiser is leading in most countries, including United States, United Kingdom, Brazil, Germany and 198 other countries.

2 Bing Advertiser is leading in Italy, China, Yemen, Cuba and one other country.