Market Share by Top Websites

1 Bing Universal Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Bing Advertiser is clearly lagging behind, losing to Bing Universal Advertiser in all segments.

Websites Categories

1 Bing Universal Advertiser has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, Health and 220 other categories.

2 Bing Advertiser is leading in Roads & Highways and Tobacco.

Geography

1 Bing Universal Advertiser is leading in most countries, including United States, United Kingdom, Germany, France and 150 other countries.

2 Bing Advertiser is leading in Cuba, Angola, Uganda, Nicaragua and 6 other countries.