Market Share by Top Websites

1 Bing Universal Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Bing Advertiser is clearly lagging behind, losing to Bing Universal Advertiser in all segments.

Websites Categories

1 Bing Universal Advertiser has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, Internet & Telecom and 230 other categories.

2 Bing Advertiser hasn't got a lead over Bing Universal Advertiser in any websites category.


1 Bing Universal Advertiser is leading in most countries, including United States, United Kingdom, Germany, France and 180 other countries.

2 Bing Advertiser is leading in Cuba, Rwanda, Madagascar, Lesotho and 3 other countries.