Market Share by Top Websites

1 Bing Universal Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Bing Advertiser is clearly lagging behind, losing to Bing Universal Advertiser in all segments.

Websites Categories

1 Bing Universal Advertiser has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Travel and 207 other categories.

2 Bing Advertiser is leading in Weight Loss, Roads & Highways, Tobacco, Climbing and one other category.

Geography

1 Bing Universal Advertiser is leading in most countries, including United States, United Kingdom, Germany, France and 140 other countries.

2 Bing Advertiser is leading in Venezuela, Bolivia, Nepal, Guatemala and 5 other countries.