Market Share by Top Websites

1 TradeDesk Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Bing Advertiser is clearly lagging behind, losing to TradeDesk Advertiser in all segments.

Websites Categories

1 TradeDesk Advertiser has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, News & Media and 190 other categories.

2 Bing Advertiser is leading in Coupons, Roads & Highways, Tobacco, Martial Arts and 6 other categories.

Geography

1 TradeDesk Advertiser is leading in most countries, including United States, Netherlands, Poland, Australia and 105 other countries.

2 Bing Advertiser is leading in France, Germany, Italy, China and 42 other countries.