Market Share by Top Websites

1 Bing Advertiser is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, EQ Works Advertiser is clearly lagging behind, losing to Bing Advertiser in all segments.

Websites Categories

1 Bing Advertiser has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Finance and 166 other categories.

2 EQ Works Advertiser hasn't got a lead over Bing Advertiser in any websites category.


1 Bing Advertiser is leading in most countries, including France, Germany, Italy, China and 129 other countries.

2 EQ Works Advertiser is leading in Canada.