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Bing Universal Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Taboola Advertiser is clearly lagging behind, losing to Bing Universal Advertiser in all segments.
1
Bing Universal Advertiser has better usage coverage in more websites categories. Including Computers Electronics & Technology, Lifestyle, Business & Consumer Services, Finance and 14 other categories.
2
Taboola Advertiser is leading in News & Media, Arts & Entertainment, Community & Society, Games and 2 other categories.
1
Bing Universal Advertiser is leading in most countries, including United States, United Kingdom, Canada, France and 119 other countries.
2
Taboola Advertiser is leading in Taiwan, Israel, Mexico, Indonesia and 35 other countries.