Market Share by Top Websites

1 Bing Universal Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Twitter Advertiser is still behind Bing Universal Advertiser in all market share segments.

Websites Categories

1 Bing Universal Advertiser has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Travel and 160 other categories.

2 Twitter Advertiser is leading in Arts & Entertainment, People & Society, Marketing & Advertising, Music & Audio and 62 other categories.

Geography

1 Bing Universal Advertiser is leading in most countries, including United States, United Kingdom, Germany, France and 107 other countries.

2 Twitter Advertiser is leading in Japan, Russia, Poland, Mexico and 66 other countries.