Market Share by Top Websites

1 Bing Universal Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Twitter Advertiser is still behind Bing Universal Advertiser in all market share segments.

Websites Categories

1 Bing Universal Advertiser has better usage coverage in more websites categories. Including Lifestyle, Business & Consumer Services, Finance, Vehicles and 11 other categories.

2 Twitter Advertiser is leading in Computers Electronics & Technology, Arts & Entertainment, Games, Food & Drink and 5 other categories.

Geography

1 Bing Universal Advertiser is leading in most countries, including United States, United Kingdom, Canada, France and 102 other countries.

2 Twitter Advertiser is leading in Japan, South Korea, China, Saudi Arabia and 46 other countries.