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LinkedIn Advertiser is leading in The Entire Web.
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Bing Universal Advertiser is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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Bing Universal Advertiser has better usage coverage in more websites categories. Including Lifestyle, Vehicles, Health, Travel & Tourism and 10 other categories.
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LinkedIn Advertiser is leading in Computers Electronics & Technology, Business & Consumer Services, Science & Education, Finance and 6 other categories.
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LinkedIn Advertiser is leading in most countries, including United Kingdom, India, Canada, Australia and 154 other countries.
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Bing Universal Advertiser is leading in United States, Japan, Taiwan, Hong Kong and 4 other countries.