Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Google Checkout is clearly lagging behind, losing to Klarna in all segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, People & Society and 161 other categories.

2 Google Checkout is leading in Visual Arts & Design, Furniture, Business Services, Food & Grocery Retailers and 52 other categories.


1 Klarna is leading in most countries, including Sweden, Germany, United States, Norway and 140 other countries.

2 Google Checkout is leading in Kenya, Uganda, Jamaica, Botswana and 8 other countries.