Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Google Checkout is clearly lagging behind, losing to Klarna in all segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, People & Society and 132 other categories.

2 Google Checkout is leading in Religion & Spirituality, Career & Education, Software, Education and 76 other categories.


1 Klarna is leading in most countries, including Germany, Sweden, Norway, Finland and 119 other countries.

2 Google Checkout is leading in United States, United Kingdom, Canada, India and 38 other countries.