Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 51 other categories.

2 interclick is leading in Career & Education, Universities & Colleges, Finance, Restaurants & Delivery and 21 other categories.


1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Spain and 36 other countries.

2 interclick is leading in United States, Argentina, Hong Kong, Hungary and 3 other countries.